Minidisco is one of the Netherlands’ leading kids’ music brands, known for hits like Choo Choo Wa and a strong catalog of Sinterklaas songs. Our YouTube analysis revealed that their seasonal content had far more growth potential than they were tapping into.
We developed a tailored YouTube Sinterklaas strategy – optimizing release timing, metadata, and content selection based on audience behaviour. This data-driven approach helped Minidisco achieve over 100% year-on-year growth on key songs, significantly increasing both reach and revenue during the peak Sinterklaas season.