Amsterdam Dance Event (ADE) 2025 is just around the corner – five days filled with music, technology, and inspiration.
With more than 1,000 events spread across the city, it’s easy to feel overwhelmed. To help you navigate this year’s program, we’ve rounded up five standout sessions you won’t want to miss.
- 1. YouTube Essential Insider Knowledge
- We're especially excited for this one: Sheniece Charway, YouTube's Head of Black Music & Culture, joins rising Amapiano duo TxC to share insights from the YouTube playbook. Expect behind-the-scenes tips on formats, curation programs, and culture-driven initiatives that empower artists globally.
- 2. From Play to Pay: Monetizing Your Music Online
- Go beyond streaming platforms and learn how your music can generate income across TV, film, and online media. This session breaks down how royalties work on platforms from Netflix to YouTube, helping you understand every step from creation to compensation.
- 3. Insider Knowledge: The Future of Music with Google DeepMind
- Join Jeff Chang, Director of Product at Google DeepMind, as he explores the evolving role of AI in music. Expect live demos and example tracks showing how AI is reshaping the way we create, produce, and perform music.
- 4. The Arts & Culture Program: Genre-Bending AV Experiences & More
- ADE isn't just about dance floors. Explore crossovers between cultures and genres - from the world premiere of a new AV experience at Nxt Museum to the Opening Concert at Zuiderkerk, featuring a reimagined performance of Canto Ostinato.
- 5. Human Figure, Diffused - at ADE Lab
- At ADE's Lab Village, artist Cris Mollee presents Human Figure, Diffused, an AI-driven installation that transforms visitors into shapeshifting avatars. This project reflects on how technology, and AI in particular, continues to redefine electronic music and performance culture.
Connect with us via ADE’s online delegates database and shoot us a message for a coffee at our office in the A’dam Tower, one of ADE’s central hubs.
photo credits: Amsterdam Dance Event