AGE Media has entered into a new partnership with Insomnia Labs, a New York City–based technology company focused on creator-first financial infrastructure. Together, the two companies aim to support digital creators worldwide by combining strategic growth expertise with innovative financing solutions.
Through this collaboration, creators participating in Insomnia Labs’ CreatorFi program will gain access to AGE Media’s growth agency, distribution services, and MCN network — with YouTube at the core of their strategy. AGE Media will provide strategic and operational guidance across key areas such as channel growth, data-driven formats, optimisation, distribution, DSP strategy, and asset and rights management.
The partnership enables Insomnia Labs to integrate AGE Media’s global network, proprietary tools, and growth expertise into CreatorFi, helping creators scale their digital presence, strengthen IP ownership, and unlock new revenue streams. These efforts are supported by AGE Media’s in-house software, including its analytics dashboard and rights management tools.
CreatorFi, launched earlier this year by Insomnia Labs, is built on the Aptos blockchain and offers stablecoin-based credit designed specifically for digital creators. The platform allows creators to access financing based on future earnings, including YouTube ad revenue, music royalties, and subscription income. With support for both fiat and stablecoin lending, CreatorFi delivers flexible, creator-first financing through real-time, AI-powered underwriting.
“By combining Insomnia Labs’ blockchain infrastructure and CreatorFi’s financial tools with AGE Media’s strategic and growth expertise, we’re giving creators and rights holders more control to scale, monetise, and build long-term value from their IP,” says Lara Lessing, AGE Media.
“Creators need financial tools that reflect how digital income is actually earned,” adds Jack Cameron, Co-Founder of CreatorFi. “Partnering with AGE Media allows us to support creators earlier in their journey and combine flexible financing with the strategic guidance needed to build sustainable businesses.”